Our B2B web development is for sites that do real work: bring in leads, serve clients in a secure portal and fill your CRM. We build on WordPress, Wix or React, build to WCAG 2.1 AA (verified per project), and host what we build.
Most mid-market websites get rebuilt every few years for the same reasons. The design ages, but the deeper problem is how the site was built and connected.
Heavy themes and plugins slow pages down and hurt search rankings. Simple updates need a developer, so marketing waits weeks for a new landing page.
Form submissions land in a shared inbox and get copied into the CRM by hand, if at all. Where the lead came from is lost, follow-up is slow, and nobody knows which pages bring in deals.
Your lawyer asks whether the site meets AODA or ADA expectations, and nobody knows. Cookie notices, CASL consent on forms and privacy notices were added bit by bit.
From a marketing site to a client portal with logins and payments. We plan the build around what the site has to do for sales and operations, and our CTO checks every technical plan.
Company and marketing sites with service pages, industry pages, resource libraries and landing page templates. Your team can publish without a developer.
Secure areas where clients fill in forms, upload documents, track status, pay invoices or download reports. Each person sees only what their role allows.
Pages built to load fast and stay steady on phones. We measure them against Google's Core Web Vitals and keep watching after launch.
Design and code built to WCAG 2.1 AA, verified per project with automated and manual testing, to support AODA obligations in Ontario and ADA expectations in the US.
One codebase for several brands, regions or partners, each with its own domain, look and content. Updates go out once and show up everywhere.
Managed hosting, security updates, backups, uptime checks and monthly time for changes. The site stays fast and up to date after launch.
We are a recognized Wix partner, build a lot on WordPress and develop headless React apps. So we recommend the platform that fits your team, not the one we like best.
A good fit when you publish a lot of content, need lots of plugins or want an automated content pipeline posting straight to your blog.
A good fit when your marketing team wants full control of pages with little technical upkeep. The platform handles hosting and security.
A good fit for portals, multi-brand platforms and complex connections, where the front end must be fast and the back end must talk to your systems.
Your website is often the first place legal and procurement teams look. We build it so their review is short.
Ontario organizations above the size threshold must make public websites accessible. We build to WCAG 2.1 AA, verified per project, which goes beyond the WCAG 2.0 AA level AODA refers to.
US accessibility complaints usually point to WCAG 2.1 AA. We test with screen readers and keyboard-only use, and record every fix in a log.
Cookie notices, privacy notices and form consent designed around PIPEDA, Quebec privacy rules, CASL for Canadian email and CAN-SPAM in the US.
People get only the access they need, connections are encrypted, and we keep software updated and backed up. A written incident process is ready for your IT security review.
IN-STORE is not SOC 2 audited; we document controls mapped to SOC 2 criteria for your vendor review.
You see working pages early and often. Content, design and development happen side by side, so launch dates hold.
We map your audiences, their paths through the site, your connections and your content. Then we agree on a sitemap, a platform and a technical plan.
Page sketches and a clickable mockup of the key pages. Sales and marketing review them before we write any code.
Building blocks, pages and connections built on a test site you can check at any time.
We test accessibility, speed, browsers and forms. We redirect old URLs to protect your search rankings, then launch carefully.
Monitoring, updates and monthly improvements based on your analytics and lead numbers.
A B2B site earns its keep through the systems behind it. We connect forms, portals and checkouts to the tools your teams already use.
HubSpot, Salesforce, Zoho and other CRMs get each lead with its source, campaign and pages viewed.
Stripe checkout, subscriptions and invoices, with tax handled for Canadian and US customers.
Google Calendar and scheduling tools for demos, consultations and service appointments.
GA4, Google Tag Manager, Search Console and ad platform tracking, set up with consent.
Make and n8n workflows that route leads, alert teams and update records after each submission.
We quote web projects on scope: number of page templates, connections, languages and portal features. You get a fixed price for the build and a monthly price for hosting and upkeep.
Strategy, design and build of a B2B site on WordPress or Wix, with forms connected to your CRM.
Request a quoteA client or partner portal, or a multi-brand or white-label build on a headless or custom setup.
Request a quoteManaged hosting, updates, monitoring, backups and monthly time for changes.
Request a quoteIt can if URLs change without a plan. Before launch we list every page Google knows about and point each one to its new address. We keep titles and search data that work, and send updated sitemaps to Google Search Console. Then we watch rankings and errors for several weeks after launch and fix problems quickly.
In Ontario, the AODA requires many organizations to make public websites accessible. In the US, the ADA is widely applied to websites, and complaints usually point to WCAG 2.1 AA. We're not your lawyers, but we build and test to WCAG 2.1 AA. You get a fix log and an accessibility statement your legal team can review.
Yes. Whatever platform we use, we build a set of approved page blocks. Marketing can create landing pages, update text and publish content on its own. You only need a developer for new features or connections. We include training and short how-to guides at handover.
Yes. We build multi-brand and white-label platforms on shared code, where each brand or partner has its own domain, look and content. IN-STORE runs this setup every day: our own client intake portal runs under a partner agency's brand on their subdomain, and updates go out once for both.
We host on major cloud providers such as AWS, or on Wix's own servers for Wix sites. Canadian data residency for portals and databases is available on request, subject to scoping. We write down where each kind of data is stored. If you have specific hosting rules, we plan around them from the start.
Share your current site, the systems it needs to connect to and your deadline. Our team will reply with a suggested platform, scope and fixed quote.