Brand strategy
Who you serve, what you promise, how you sound and how design helps the sale. This becomes the brief for every creative decision after.
- Brand basics and personality
- Voice and tone guide
- Names and structure for your products
Branding & Design
B2B branding and design systems built to be reused
B2B branding that goes beyond the logo file. We shape your brand, design the whole look and build the templates your sales team, agencies and automations use every day. Our senior designers make sure nothing drifts off brand.
Brand strategyAudience, personality, promise and how design helps you sell
Why B2B branding falls apart after launch
Most brand projects end with a logo, a color palette and a PDF of rules. Six months later, every department is making its own version of the brand.
Sales builds its own decks
Reps copy old presentations, paste in screenshots and stretch the logo. What buyers see in a procurement review looks nothing like your website.
Every new piece starts from a blank page
There are no working templates. So a simple case study or trade show banner becomes a design request, a queue and a two-week wait. Your team waits or makes do.
The brand doesn't fit automation
Your brand rules were written for people with design software. When you automate social posts, emails or reports, nobody knows what can change and what must stay. So automated pieces look generic.
FilesWhat your teams get at handover
What we design for you
Hire us for the whole system or just one layer. Everything comes in editable source files that your team owns.
Finished piecesWhat buyers see in the market
Logo and visual identity
A logo designed for real use, from an app icon to a trade show wall. Plus the rules for colors, fonts, icons and images around it.
- Main and secondary logo versions
- Colors and fonts that are easy to read
- Direction for photos and illustrations
Brand guidelines
Practical rules with right and wrong examples. We build them as a web page or a short PDF, so people actually read them.
- Usage rules with examples
- Rules for working with partners
- White-label versions for partner channels
Sales materials and templates
Pitch decks, one-pagers, case study layouts, proposal and RFP templates, email signatures and social templates. Your team fills them in instead of redesigning them.
- Presentation and proposal templates
- Case study and one-pager layouts
- Social and email templates
Packaging and print
Packaging, labels, signs, trade show booths and printed materials, prepared to printer specs. English and French versions where needed.
- Packaging and label designs
- Event and trade show graphics
- Print-ready files with proofs
Motion graphics
An animated logo, transitions, name captions and short social video templates. Your videos and presentations carry the same look.
- Logo animation, intro and outro
- Video templates for social
- Explainer and product animation
Design built for automation
IN-STORE is also a business automation agency. So we design brands knowing software will fill them in, not just people. That changes how we build templates. Our designers and our automation engineers work side by side, so the templates hold up when a workflow fills them in at volume.
Content sourceA blog post, CRM record or product list supplies text and data
Locked areas and fill-in fields
Every template marks what stays fixed, like logo position, margins and colors, and what can change, like the headline, photo, number or call to action. Automations only touch the fill-in fields.
Building blocks, not one-off layouts
Headers, quote cards, number blocks and photo frames are built once and reused in decks, web pages, social images and reports. A brand update is one change.
Ready for your content pipeline
Templates plug into automated content pipelines that make social posts, blog images and client reports. That includes the pipeline behind our own STOREKEEPER platform.
Partner and white-label versions
If you sell through partners or offer white-label products, the system includes rules and versions for co-branded and partner-branded work.
What your team gains
A brand system pays for itself every time someone makes something without waiting for a designer or guessing at the rules.
The same brand everywhere buyers look
From the first ad to the final proposal in a procurement review, buyers see one company with one standard of quality.
Faster production
Sales and marketing make routine pieces themselves from templates. Your design budget goes to work that really needs a designer.
Lower agency and vendor costs
Every new vendor gets the same building blocks and rules. Briefing is shorter and there is less rework.
Automation that looks designed
Automated social posts, emails and reports look designed, because they use the same building blocks as everything else.
Brand systemRules, building blocks and templates in one shared library
How a branding project runs
We work in clear steps, with sign-off at each one. The people who need to approve see decisions while they are still easy to change.
ReviewCurrent materials, competitors and interviews
Look at what you have
We review your current materials, competitors and positioning. We also talk to people in sales, marketing and leadership.
Strategy and direction
We agree on the brand basics. Then our Head of Marketing presents two or three creative directions, shown on real formats like a deck slide, a web page and a social post.
Design the identity
The chosen direction becomes a full system: logo versions, colors, fonts, images, icons and layout rules.
Templates and building blocks
We build the library and the templates your teams and automations need. Then we test them with real content.
Rollout and training
We hand over the source files and rules, train your team on the templates and help during the first weeks.
Typical projects
Most clients come to us when the brand has to carry more weight than it was built for.
Rebrand after a merger or acquisition
Bringing two identities together, or placing a bought business under a parent brand, with a clear structure.
RefreshSolid brand, low volume: update the look and key materials
Tools and formats we deliver in
We deliver in the tools your team already uses. Templates get edited where the work happens.
Figma and Adobe Creative Cloud
Master source files, building block libraries and print-ready artwork.
Google Slides, PowerPoint and Canva
Editable presentation and social templates for non-designers, with brand kits set up.
Website platforms
Brand styles and building blocks applied to WordPress, Wix or a React site.
Automation platforms
Templates connected to Make or n8n workflows that create images and documents from data.
Master libraryThe master files in Figma and Adobe
Branding and design pricing
Branding projects vary a lot with the number of products, languages and templates. We quote a fixed price once the scope is clear.
Identity refresh
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Logo touch-up, updated colors and fonts, short brand rules and core templates.
Request a quoteFull brand system
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Brand strategy, full identity, brand rules, building blocks, sales materials and video templates.
Request a quoteDesign support retainer
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Ongoing design help for campaigns, sales materials, packaging and new templates.
Request a quoteBrief callGoals, audiences, deadlines and current materials
Frequently asked questions
Do we need a full rebrand, or can you refresh what we have?
Often a refresh is enough. If your name and logo are still well known, we keep what works, fix problems with readability and consistency, and put the effort into templates and rules. We only suggest a full rebrand when your current look actively works against your positioning, for example after a merger or a move up to larger enterprise accounts.
What does "built for automation" mean in practice?
Each template marks which parts are locked and which can change. A workflow in Make or n8n can then drop a headline, photo or number into the fill-in fields without touching the logo, colors or spacing. The result is automated social posts, reports and documents that look designed, because they use the same building blocks as your hand-made materials.
Will we own the logo and all source files?
Yes. Ownership terms are set in your agreement; our standard approach transfers the logo, identity and templates we create for you on final payment, along with editable source files in Figma, Adobe and your presentation tools. Licensed fonts and stock photography remain subject to their own licenses, and we document every license so your legal and procurement teams can review them.
Can you handle bilingual English and French materials?
Yes. We design layouts with room for French text, which usually runs longer than English. We prepare bilingual packaging and print files where Canadian labeling or Quebec language rules apply. Your translator or a partner we coordinate can handle the translation itself, and we handle the layout and the final check.
How do you keep a large group of decision-makers aligned?
We talk to the key people early, and we show creative directions on real formats rather than abstract mood boards. We get written sign-off at the end of each step. Enterprise clients can add a review with legal, compliance or regional teams before the identity is final, so late objections don't restart the project.
Next step
Build a brand your teams can produce with
Tell us what you have today and where the brand is breaking down. Our Head of Marketing will reply with a suggested scope and a fixed quote.