Social Media Management

B2B social media management with LinkedIn at the center

For companies that sell to a group of decision-makers, not impulse buyers. We plan your channels, run the calendar, make the posts and video, reply to comments and report what social brings in. A senior strategist reviews everything before it goes out.

Marketing team planning a B2B social media management content calendar for LinkedIn
Plan calendarThemes, launches and events mapped out for the month
Every month follows the same loop, so quality and volume stay steady.
01The challenge

Why B2B social media management turns into busywork

Most companies post because they feel they should. Without B2B social media management that has a plan behind it, posting becomes a weekly scramble that leaders quietly stop believing in.

Posting without a purpose

Posts announce awards and holidays but say nothing your buyers care about. Most likes come from employees, and nobody can tie a single deal to social.

Approvals take longer than writing

Drafts bounce between marketing, product, legal and leadership by email. By the time everyone signs off, the moment has passed, so your team stops suggesting timely posts.

The calendar runs dry

One person handles social on top of a full job. When they get busy, posting stops for weeks, and your audience forgets you.

ContentWhat gets posted and why
A managed program swaps scrambling for a steady system.
02What you get

What we manage for you

Hand us the whole program or just some parts. Either way, your brand voice and approval rules stay in charge.

Content calendarThe one place that shows what posts, where and when
Planning, content, replies and paid all run from one shared calendar.

Channel plan

Which networks matter to your buyers, what each one is for and how often to post. For most B2B companies that means LinkedIn first, with YouTube, Instagram or Facebook where your audience is active.

  • A look at your audience and competitors
  • Channel roles and posting rhythm
  • Main topics tied to your positioning

Content calendar

A monthly calendar that follows your launches, events, campaigns and sales priorities. It's shared with your team, so everyone knows what's coming.

  • Monthly themes and key dates
  • Campaign and event coverage
  • A shared calendar you can edit

Making the content

Posts, carousels, infographics and short videos, made from your brand templates, blog articles, case studies and in-house experts.

  • Writing in your brand voice
  • Branded graphics and carousels
  • Short videos with captions

LinkedIn for B2B

Company page management, posts written with your leaders in their voice, and kits that help your staff share. Your team's networks widen your reach.

  • Company page setup and upkeep
  • Posts ghostwritten for your leaders
  • Sharing kits for employees

Replies and community care

We check comments, mentions and messages every day and reply in your voice. Clear rules send sales leads, support issues and sensitive topics to the right person.

  • Replies to comments and messages
  • Leads and issues passed on fast
  • Watching what people say about you

Paid social, planned together

We plan organic and paid together. We flag the best posts for boosting and agree audiences and timing with your ad team or ours.

  • Which posts to boost
  • Shared audiences and calendar
  • One report for organic and paid
03Security and compliance

Approval workflows that fit your organization

Mid-market and enterprise companies need control over what goes out under their name. So we build the approval process around your reviewers, not the other way around.

Approval levels

Routine posts go to one marketing approver. Posts about product claims, finances or regulated topics go to legal or compliance automatically.

One place to review

Reviewers approve, comment or ask for changes in one place, with reminders, instead of email chains.

Audit trail

Every draft, change and approval is recorded with a name and date. That matters in regulated sectors like finance and health.

Escalation rules

Clear rules for complaints, media questions and sensitive comments, so the right person responds quickly.

IN-STORE is not SOC 2 audited; we document controls mapped to SOC 2 criteria for your vendor review.

Draft readyPost and image prepared from the calendar
Routine posts take one step. Sensitive posts go to the right reviewer automatically.
Marketing lead and compliance reviewer approving social media posts in a structured approval workflow
04Outcomes

A full calendar without extra headcount

IN-STORE runs an automated content pipeline on its STOREKEEPER platform. It turns material you already have into social drafts ready to approve. Your calendar no longer depends on one busy person.

Every article becomes several posts

Each new blog post, case study or webinar is turned into LinkedIn posts, carousel outlines and short captions, ready for review.

On-brand images from templates

Graphics come from your brand templates with locked layouts, so automated posts still look designed.

Scheduled and posted for you

Approved posts go out on schedule on every channel, and the results feed back into planning.

People stay in charge

Automation drafts and schedules. Your approvers and our strategists decide what actually goes out.

Source contentBlog post, case study, webinar or product update
One source piece feeds several posts for different channels, all approved before posting.
05How it works

How we get started

Getting set up takes a few weeks. After that, your team spends a little time each month on approvals and ideas.

ReviewChannels, competitors and audience checked
Most of the setup happens up front, so the monthly work is light for your team.
  1. Review and plan

    We look at your current channels, competitors and audience. Then we agree what each channel is for, your main topics and how often to post.

  2. Voice and templates

    We write down your voice, set up branded templates and build the approval steps with your reviewers.

  3. First calendar

    Our strategist shows you the first monthly calendar and drafts. We collect your feedback and fine-tune the voice.

  4. Run and report

    We post, reply to your community and send a monthly report with ideas for the next month.

06Integrations

Tools and monthly reporting

We work in your accounts. Each month you get a clear view of what social brings in.

Platform stats

LinkedIn, Meta, YouTube and other channels' own stats for reach, engagement and follower quality.

GA4 and link tracking

Every link is tagged, so you see social visitors, engagement and conversions on your website.

Lead tracking in your CRM

Leads from social are tagged in your CRM, so you can see the deals social helped bring in.

Scheduling and approval tools

A scheduling tool linked to the approval steps and the content pipeline.

ReachHow many of your target audience saw it
Reports follow the path from reach to deals, not just follower counts.
07Pricing

Social media management pricing

Social programs are priced by channels, how often you post, video work and time spent replying to your community.

LinkedIn program

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Company page and leader posts, calendar, content, approvals and a monthly report.

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Multi-channel program

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LinkedIn plus more channels, short videos, community replies and paid planning.

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Content pipeline setup

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Automated drafts, templates and scheduling for your in-house team to run.

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Discovery callGoals, channels and current workload
Channels, volume and level of service set the monthly scope.
FAQQuestions buyers ask

Frequently asked questions

Which social channels should a B2B company focus on?

For most mid-market and enterprise B2B companies, LinkedIn comes first. That's where decision-makers, partners and future hires spend their work time online. YouTube helps explain products, and Instagram or Facebook can matter for hiring, local presence or certain industries. We pick channels based on where your buyers actually engage, not on being everywhere.

Can you write posts for our executives?

Yes. Posts from your leaders are often the strongest part of a B2B program. We interview your leaders and draft posts in their voice, from their ideas and experience. They approve every post before it goes out. Many leaders spend just one short call a month with us to keep their profile active and credible.

How do you handle approvals in a regulated industry?

We set up approval levels. Routine posts go to marketing. Posts that mention performance claims, financial information, health topics or other sensitive areas go to your legal or compliance reviewers. Every draft, change and approval is logged with names and dates, so you have a full record if you ever need to show how content was checked.

Is the content written by AI?

Our pipeline uses automation to draft posts from your own articles, case studies and expert input, and to make images from your brand templates. Then our strategists edit every piece, and your reviewers approve it. Automation gives you steady volume. People make sure it's accurate, on brand and worth reading.

How do you prove social media is working?

Monthly reports cover reach among your target audience, the quality of engagement, tracked website visits and leads tagged in your CRM. We also note which topics and formats did best and what we'll change next month. Over time, the report shows what social adds to your sales pipeline, next to search and paid ads.

Next step

Show up consistently where your buyers pay attention

Tell us which channels you use today, who needs to approve content and what you want social to do. A senior strategist will reply with a suggested program and a monthly quote.